How to use:
For every section write the answer that best fits your situation. It is important to note that the answers provided here will determine some of the strategies to appeal to your audience. For example, the core values will need to be aligned with the core values of your main target audience, if they value growth or productivty then these are core values that you need to display in order to connect better with your audience. Moreover, different groups of people communicate differently and use the language differently, this is important to note and take into consideration when creating content so that you adapt your communcation so that your target audience can understand it easier and relate to it. This worksheet is meant to serve as a guide to help you connect more with your targeted audience.